NISHANE ANNOUNCES THE WORLDWIDE RELEASE OF FAVONIUS

2024-06-07 haidar

NISHANE, the prestigious global perfume House celebrated for its unparalleled craftsmanship and cosmopolitan allure, proudly releases Favonius, an embodiment of timeless luxury and refined sophistication, to audiences worldwide.

Named after the Roman god of favorable winds, Favonius recounts his encounter with Flora, the goddess of all flowers and the eternal love that ensued…

“Why weep for him, Asteria, whom sweet Favonian airs will waft next spring back to you.”

Horace

In ancient Rome, Flora, was revered for her ability to nurture the blossoms of spring, weaving vibrant tapestries of color and fragrance that adorned the landscape with unparalleled splendor while Favonius was hailed as the gentlest of winds and the harbinger of spring, bestowing life upon Flora’s wondrous kingdom.

Legend recounts that Favonius, enraptured by Flora’s ethereal grace and boundless devotion to her floral realm, transformed himself into a rose, her most cherished blossom. Enthralled by its beauty, Flora tenderly bestowed a kiss upon its velvety petals, thus fulfilling Favonius’ ardent longing and igniting an enduring bond. From their sacred union emerged the essence of romance, as Flora’s affection metamorphosed the gentle zephyr into an emblem of life and of the bountiful embrace of nature.

Crafted to honor this divine union, Favonius marries precious woods and exotic spices with the luminous essence of a crystalline rose, adorned in lush green foliage.

Murat Katran, NISHANE’s cofounder and Creative Director remarks: “The decision to release Favonius worldwide stems from the overwhelming demand and unwavering support of discerning enthusiasts who have embraced our vision wholeheartedly. It is our fervent desire to extend the reach of this olfactory masterpiece, allowing aficionados across the globe to experience the unparalleled luxury and sophistication that NISHANE represents”.